Have you ever felt like your business is invisible online?

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You put in so much hard work and time, but can’t reap the rewards for your business in terms of media reach, brand growth or even sales conversions? We’ve all been there, and we can help.

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You see, the world has become increasingly digital, everything and everyone is going online at a faster pace than in the last 10 years. In the past, Yellow Pages used to be the easiest way to discover businesses, but that story has changed dramatically.

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With this new shift has come a wave of digital technologies, businesses, and people owning huge chunks of space on the internet. This creates a problem; getting discovered on the internet has become the proverbial needle in a haystack situation, but you are in good hands.

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Today, if you and your business are intentional enough as we are about to show you, you are a few clicks away from not being drowned in this endless ocean called the internet. Customers constantly search online to find the products and services they need, so making sure your business appears in local searches is important.

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The good news is that you can take control with the smart strategies we are about to show you to ensure your business pops up when customers in your area search for what you offer.

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Here's how to attract more customers who are searching for businesses online:

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1. Utilize free online tools

Many free tools are available to help you manage your online presence, such as Google My Business and keyword research tools.

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For example, claiming and optimising your Google My Business listing is an essential resource to improve your online visibility without breaking the bank. But what exactly is a Google My Business listing?

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Think of it as your online storefront on Google. It allows customers online to easily find your business information, including your business name and address, phone number, website and photos of your business and products/services on Google.

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Here's how to claim and optimize your Google My Business listing:

• Head to https://www.google.com/business/ and sign in to your Google account.
• Search for your business name and claim it if it already exists, or create a new listing if you don't have one.
• Fill out all the information accurately and completely, including your business name, address, phone number, website, and category.
• Upload high-quality photos of your business, including your storefront, team, and products
• Encourage your customers to leave glowing reviews on your listing.
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2. Optimize your website for local searches

This is like putting up a big, bright sign that tells Google and potential customers in your area: "Hey, I'm here and ready to help!"

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Here are some specific ways to do this:

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• Sprinkle your city and state throughout your website, including your website title tag (search engines pay attention to this), meta descriptions, and naturally integrate your city and state throughout your website content, especially on pages describing your services and target audience. This helps search engines understand the local context of your business.
• Get involved in your local community: This could involve sponsoring local events, partnering with other businesses on blog posts, or participating in online community forums. This builds brand awareness and can lead to positive online mentions.

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3. Claim and optimize social media profiles

While creating social media profiles might seem obvious, you'd be surprised how many businesses still need to take this crucial step. It's a low-hanging fruit that can yield significant results in terms of brand awareness and customer engagement.

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Here are simple steps to get started with:

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• Create profiles for your business on popular platforms like Facebook, Instagram, and Twitter.
• Fill out your profile information, including your location and contact details. Include relevant keywords in your profile descriptions and posts to increase discoverability.
• Share valuable content that resonates with your target audience regularly, such as photos, videos, and updates about your business.
• Make payments swift and reliable with your Bloc Payment Link once customers areready to purchase.We'd love to hear your success stories with online visibility!

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Feel free to share them with us and we'll be more than happy to help give your business more visibility by featuring you in a future blogpost .

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Cheers to your Visible Business Era!